How Many Pages Do I Need?

As many as you need to reach your goals! If you just want a business card/brochureware site where folks can contact you or ask questions, a simple starter site may do — back in the 1990s!

But one has to be realistic and realize that a starter site is just that — a start. Any starter site, where the site owner would like to experience ROI, has to be created with plans to grow the site as needed and as market conditions dictate.

This now includes having a Blog and utilizing the easiest tool out there to do this — WordPress!

When it comes to search engine rankings, the more pages the better. And no, that does not mean babbly useless keyword stuffed verbiage in existence solely to increase the number of pages in your site to manipulate rankings. Unique and valuable information worth linking to is what works best!

When you have useful individual pages targeting just one topic or issue, you kill two birds with one stone. WordPress helps you easily do just this — without having to know code!

You create a concentrated topical page on that issue or topic for search crawlers to index and you give your site visitors information on the one topic they may be seeking.

Having mile long pages simply to avoid per page costs by cramming all your information into one “page” that scrolls endlessly is poor design from a usability POV. That concern is also eliminated with WordPress because you can add as many pages as you like — all by yourself.

Overly long pages also hamper good rankings because the page is about too much to be solidly about any one (or two) things to rank relevantly.

Look at your site as an archive, library or gallery of everything that has to do with your product and service that you will grow perpetually. Web sites should be looked at as a work in progress that is never completed. There will always be something to add, change or integrate!

Getting found, instilling confidence and encouraging inquires is what you want to accomplish, right? Not hesitating to add pages will help you accomplish just that. Ready to get your own WordPress site?

Passion & Knowledge Makes Money Online

I get asked all the time for my ideas or suggestions on how to make money online. For over a decade I’ve responded to that question with a question. What are you passionate and knowledgeable about?

There are those marketers online that want to lead you to believe that all you need is a “solution” or their “system” to get rich quick and quit your day job. No knowledge necessary; the heck with being passionate about what you have to offer. Passion and knowledge are not necessary.

But what is that secret ingredient that keeps any entrepreneur or netrepeneur going when the going gets tough? What do new business owners use to get them through the roller coaster of ups and downs that any business new or old will experience? Passion and knowledge!

The passion you have for your product or service will be evident to customers. Your knowledge about the topic at hand will give them confidence to do business with you. Don’t let anyone tell you that passion and knowledge are not necessary. Don’t believe me? Ask any successful business person!

How can you make money online? Determine a way to offer a product or service that has to do with what you know best and are passionate about and you’ve just increased your success potential exponentially!

Small Business Blogging Blueprint eBook

Small Business Blogging Blueprint e-book
by: Kelly Watson

I’d like to create a business blog, but I don’t know where to start.”
“I don’t have the technical skills to build a blog.”
“I have a business blog, but it doesn’t get any traffic!”

Sound familiar? As an online marketing consultant, I’ve heard countless versions of these statements. Each week I meet more small business owners who want to start a business blog, but something gets in their way:

• Lack of time
• Lack of technical expertise
• Lack of a plan

I, too, struggled with these problems when starting my first business blog in 2007. I had to focus not just on blog creation and maintenance, but on generating targeted traffic, capturing leads and making sales … all within the unique blog format.

I read every blog book I could get my hands on. But most were outdated, and none addressed how blogging could grow my business. So I spent two long years in trial and error, testing out one technique and abandoning it for another until I discovered exactly what worked.

(And let me tell you: you’d be amazed by all the blogging advice that’s just plain wrong. Hiding keywords at the bottom of every page, for example – while that may have gotten you search traffic in 1997, it could get you blacklisted from Google today.)

As my blog’s popularity grew, people began asking me:

What blogging software should I use?
How do I customize my blog design without spending a fortune?
How do I integrate a new blog with my existing web site?
How can I get more traffic, and how do I turn that traffic into sales?

I started wishing I had a book with all the answers – a step-by-step guide to successful business blogging, so I wouldn’t have to keep responding to the same questions.

Then, after spending yet another afternoon talking with a small business owner about the benefits of blogging, I realized I needed to hurry up and write it myself.

What I thought would be a three- or four-page report eventually turned into a 68-page e-book filled with:

• Tips on outsourcing the writing, design and setup affordably (pg. 14—15)
• Easy search engine optimization strategies for targeted blog traffic (pg. 27—30)
• Ways you can use your business blog to grow your mailing list (pg. 31—32)
• A fill-in-the-blank workbook with 36 questions to help you set goals, avoid problems and streamline the blogging process (pg. 61—68)

But following written instructions can be confusing, you may be thinking. I know. That’s why I also created six step-by-step videos to help you set up a hosted blog on Wordpress and Blogger. You even get written transcripts of each video, so you don’t have to take notes.

Each time I thought I was done writing, I remembered one more tip or resource that would further simplify blogging for small business owners. Then I sent the e-book to friends and colleagues, who wrote back with more helpful tips and resources of their own.

I also sent out several review copies of the e-book. Here’s what readers had to say:

“The Small Business Blogging Blueprint is a mega-hit! I just finished your e-book and am quite impressed. I’ve been referencing “The New Rules of Marketing & PR” by David Meerman Scott as my blogging bible. Your book is easier to understand. I especially liked your step-by-step guides and links throughout.”
—Mark Zinda, Owner of ZAP and Co. Marketing

“Kelly has put together a comprehensive resource that’s also super easy for anyone to follow. If you’re thinking of starting a blog – or even if you already have one – this guide will steer you clear of common blunders and help set you up for blogging success.”
—Lisa Banks, Marketing Director at SEO Advantage

“You’ve done an amazing job pulling this all together. I think it is presented very comprehensively, yet the info is manageable. You get the sense of being able to pull it off because things are presented in such a clear, step-by-step fashion – almost like a workbook. There’s so many resources presented that can help any blogger.”
—Lori Baer, freelance writer and blogger

Worried the e-book in will go out-of-date? Don’t be. When you purchase the Small Business Blogging Blueprint, you get free access to updates and revisions for the life of the product. That means if I come across a great new resource for business bloggers, or receive questions about a particular topic that warrant an addition to the material, you’ll get a copy of the new “Small Business Blogging Blueprint” absolutely free. You’ll also receive exclusive discounts on future e-books and online classes.

The Small Business Blogging Blueprint also comes with a 30 day, 100-percent satisfaction guarantee. If you purchase the Small Business Blogging Blueprint and it doesn’t help you build a successful business blog, contact me for a full refund. No questions asked.

By now, you may be wondering how much the e-book costs. Ask yourself: How much would it cost you to hire a marketing consultant for an hour? How much money would you save if you could knock a few months, or even just a few days off the normal blogging learning curve?

You probably answered more than $29, the price for the Small Business Blogging Blueprint and step-by-step instructional videos. Purchase them now for instant access.

Just keep in mind that $29 is the introductory price, and could go up at any time. Only by purchasing now can you lock in this low rate and receive instant access to my business blogging secrets.

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