Choosing to Believe the Hype

I can understand why online business owners want to believe the hype. Get “Top 10 Listings”, “just change your meta keyword tags”, “go live and watch the bucks roll in”.

I too wish all that were true. It would make my life allot easier — I wouldn’t have to work so hard on my own sites. I’ve actually been fired because I wouldn’t agree with client ideas based on the misinformation and hype that drowns out folks like me. “Can’t you just tell me I have a good idea!?”. Well, sure — if it IS a good idea! Otherwise, I will advise to the contrary.

“If we add to our meta keyword tags, our rankings will improve, right?” Wrong, that is a minuscule part of the puzzle and certainly not worth hedging your rankings on. “Are you sure?” Hmmm…. I’m pretty sure I’m sure.

Don’t fall for the hype as tempting as it may be. There is nothing online that is easy or cheap when it comes to succeeding and building a healthy enterprise that will experience long term ROI.

Yes, one can chase the promises of cheap, fast and easy and keep throwing good money after bad. When you get tired of those shenanigans, stop by my site and let’s work in the land of reality to reach your goals.

At least you’ll have confidence in knowing you will be told the truth — whether you like it or not.

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