Free Keyword Research Tools

If you search my site for the terms “keywords” or “search engines” you’ll quickly find a common theme. When it comes to keywords, guessing or surmising isn’t good enough. You need to do the research and due diligence to target your market and what they are using to find your products/services/business, etc. Keywords (more accurately keyword phrases) research should be part of your site development from the start and is an ongoing, never ending effort as you grow your site and add new content.

Many online business create a list of terms off the top of their head. The terms they “think” site users will use to find their Web site. What would surprise these very same site owners is that their target market may be using an entirely different set of keywords when searching for their products or services. You then add tags, typos and misspellings into the mix and one would be surprised at the number of keyword phrases that are actually being used in searches that you never even considered in your SEO efforts.

If you are not actively thinking about SEO, how can you expect to get found? How can you begin to add content to your site that will proactively target your market? You can’t and you won’t. Getting found in search engines doesn’t happen by osmosis and every site owner needs to do this due diligence in order to ensure findability. Ignoring or disregarding SEO efforts is simply lost opportunity.

Today I found a post that does a very nice and concise summary listing of the free keyword research tools out there that you can use to help determine what keywords/phrases to use for your program. Why not check out Free Keyword Research Tools – The Ultimate Guide and put these tools to work in your SEO efforts?

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