Is Your Site a Potemkin Village?

What the heck is a Potemkin Village you say?

Potemkin village \puh-TEM(P)-kin\, noun:

An impressive facade or display that hides an undesirable fact or state; a false front.

With all the neato templates and themes available it is relatively easy and inexpensive, compared to a custom design, to have a polished and professional presentation online. However, beyond that presentation, do you have what it takes to run a successful online business?

Do you…

• …have a quality product or service that does not rely on a smoke and mirrors approach to encourage sales?
• …have your address and contact informaiton easily found on your site?
• …make it easy for folks to use your contact form without having to fill out numerous fields just to ask a simple question?
• … have your eCommerce enable site secured?
• … have your policies, TOS or important customer service information clearly stated and available?
• Do you respond to e-mails and customer inquiries with the epitome of efficiency and professionalism?

These are just a few of the things that I notice when I land on a Potemkin Village site. Where does you site reside?

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