New Report and SEO

When building a new site, you have to think SEO (Search Engine Optimization) before you type a bit or byte of code and then continue SEO efforts through the entire development process. SEO should then be front and center moving forward after your launch for every change and addition you make to your new site.

Even if you buy one of the Web Site Designs in my gallery, you should have a specific plan about what you want to accomplish with search engine rankings before you start your customization efforts. Determining what you want to accomplish is far beyond simply stating “I want to be in the Top 10.” Who doesn’t? The questions then is how are you going to accomplish that? Now, that’s what a plan should include!

You need to do keyword research, market research and product/service research so that you are very clear what is ahead of you. New sites have to spend time in the search engine “sandbox” (sort of a waiting area for new sites to pay their dues). This waiting period can be 6-9 months or more before the indexes will include your site. When you do get indexed you want to hit the gate running!

Search engine rankings can be frustrating and they take allot of ongoing efforts to achieve. In a day when being on that top page can make or break your business, SEO is a topic that needs to be seriously discussed front the start, for the long term which should include an ongoing plan.

A new study just came out that has very interesting details about how folks search — confirming what I say all the time — work to get on that top page (preferably “above the fold”) — or your chances of getting found drop exponentially!

This very informative well put together Search Results Report is available in PDF download.  At first, you may find it to be information overload — however, this is information that you would be wise to be exposed to and make every effort to embrace.

Read, learn and prosper!

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