Include All Your Contact Info!

It is surprising how many sites I run into that do not note their address. Today when looking for a product online, I had a choice of two companies — one had all their contact information and address — the other only had an e-mail address.

I chose to do business with the company that had all this info on their site. I feel more comfortable doing business with companies that provide all the info. Can you imagine having a customer service issue and only having an e-mail address to work with?

Some sites don’t necessitate that information be on every page (non-eCom sites), so at the very least a physical or mailing address should be on your contact page with all the other ways you can be contacted. By not doing so you give the impression of possibly being a fly-by-night. Why don’t you want people to know where you are?

Would you give out payment information to a site that had no indication of where there were located? Most onliners will not. And I didn’t today. That’s what prompted this post.

The analogy goes that with no address or phone, one can easily disappear without leaving any traceable contact information that a customer could use to get in touch with you. Why give customers a reason to look to your competitors for that warm fuzzy?

If you are a home based business and don’t want to expose that address to everyone, you can simply get a P.O. Box to use for your mailing address. Then, at the very least folks know where you are and know where to contact you if needed. When I went completely virtual and moved off the grid several years ago, I signed up for a P.O. Box for those very reasons.

Yes, having a physical address is more credible and convincing to some than a P.O. Box. In my case, being I have been established for going on 15 years now, I am not too concerned about that. Each business needs to make these decisions based on what is best for their business and what perception they want to provide.

It’s really a no-brainer and worth the small P.O. Box fees to add that extra level of credibility that is so hard to gain online in the first place. When it comes to your Web site, your location, address, phone, fax, e-mails are required to give your site visitors confidence. For eCom sites, you’ll risk loosing business without noting your location specifics.

Why give potential customers an excuse to look elsewhere?

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