Physical Address Required

You need to have your physical address available on your site.  Some sites don’t necessitate that information be on every page (non-eCom sites), so at the very least a physical or mailing address should be on your contact page. By not doing so you give the impression of possibly being a fly-by-night.

Would you give out payment information to a site that had no indication of where there were located? Most onliners will not.

The analogy goes that with no address one can easily disappear without leaving any traceable contact information that a customer could have noted when they decided to do business with you. No address? Folks will probably find one of your competitors who will give them that warm fuzzy.

If you are a home based business and don’t want to expose that address to everyone, you can simply get a P.O. Box to use for your mailing address. Then, at the very least folks know where you are and know where to contact you if needed. When I went completely virtual and left the rat race a couple years ago and moved to the country, I signed up for a P.O. Box for those very reasons.

Yes, having a physical address is more credible and convincing to some than a P.O. Box. In my case being I have been established for well over a decade, I am not too concerned about that. Each business needs to make these decisions based on what is best for their business and what perception they want to give.

It’s really a no-brainer and worth the small P.O. Box fees to add that extra level of credibility that is so hard to build online in the first place. When it comes to your Web site, a physical address is required to give your visitors confidence. For eCom sites, you’ll loose business without one.

Why give potential customers an excuse to look elsewhere?

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