Don’t Ignore Your Business E-mail Etiquette

One top overlooked things new online business owners disregard the importance of is to address their Business E-mail Etiquette Skills — or lack thereof.

Many are used to only communicating with family and friends and in their incorrect belief that e-mail is an informal communication tool, proceed to communicate on behalf of their business in a way that does not lend to being perceived as an educated, credible professional.

Just because you may be typing in your jammies on the couch does not mean you relay that level of casualness in your business e-mails.

Online, perception is the only reality. Type like a sixth grader and that is how you will be perceived. Send e-mails with little courtesy, filled with types and incomplete sentences and how can you expect new customers to trust their hard earned dollars with you?

For an investment of under fifteen bucks you can have all these bases covered and take the risk that you will be perceived negatively right off the table by reading, absorbing and then putting into practice the information in the following eBook:

Business E-mail Etiquette eBook

Then, while you are at that site, sign up to get updates and you’ll get the author’s weekly posts delivered right into your inbox. This is a competitive issue folks and one you cannot risk being outperformed on!

Laziness in E-mail Addressing

When I get addressed as “Dear Sir/Madam” in any e-mail, I know the Sender is lazy. How do I know this? Because my sites are so me. With just one or two clicks you know that “” is the person behind the site. I’m not a Sir, nor do I consider myself a Madam!

So, if one wants to contact me with a business related e-mail and uses this greeting, I know they are probably not too discriminating in who they are contacting with their offer. They just want to get their collateral in front of whomever is behind the site.

One would think they would want to know about the person behind the site before e-mailing therefore actually finding my name. Nope — they don’t care about who I am — they just want to get their message across with the least amount of effort. What do you think that says about your business or “opportunity?”

Then, there are those who e-mail and address me by name. Some use Ms. Kallos or — either way, I know they took a moment of their time to know who they are e-mailing and to address me by name. How nice is that!? I can tell you I take offers or requests from folks who e-mail in that manner much more seriously than e-mails from those who just want to copy and paste and hit Send.

Particularly in business, this little extra E-mail Etiquette effort when it comes to your business e-mail goes along way to impressing the other side with the seriousness and professionalism of your request.

What is a business person to do if they can’t find a name to specifically address their e-mail to? Pick up the old fashioned telephone and ask! Are we becoming telephobic?

Details matter when it comes to business e-mails. And, more times than not, e-mail is not the best mode of first contact. Make the extra effort to pick up the phone and give a call, introduce yourself and ask if you may e-mail additional information. Now, that’s how you do business (and get the best results)!

Always Communicate Professionally with a Dash of Humility

Go to any of my sites and you know I am big on e-mail etiquette. It simply is a practice that allows you to be perceived favorably and professionally. Educated professionals communicate in an educated and professional manner.  Period.

There is one business in particular that I work with that always comes off as terse and demanding in almost every e-mail they’ve sent. No Hellos or Thank Yous, no closings and very few complete sentences. Always cryptic thoughts and blurbs. Maybe a sentence or two per e-mail stating what they want.

Up until now, I took it in stride. Until today. When I replied to an e-mail, point by point, I get a reply from them back in all caps. The caps were typed purposely to emphasize their point that assumed I did not understand what they meant and I was at fault in regard to what they perceived to be me not doing my job.

First, don’t ever yell in your e-mail.  No one appreciates being yelled at and there is no reason to resort to that level of communication in your business e-mails.   Secondly, don’t point fingers and type accusations when you are a cryptic communicator as though the other side should be able to read your mind and know what you “meant.”

In this case the person was irate that their site wasn’t live and insinuated I wasn’t thorough.  When in reality, all they had to do was clear their browser’s cache and hit reload to see their new site that was launched as I stated. No apology followed after clearly communicating in an insulting manner that was unnecessary and completely wrong in tone and content.

The lesson here grasshopper? Type in complete thoughts with clarity.  If you have to type “that isn’t what I meant” then you need to work on your communication skills.  And, before you make insulting insinuations to those technology partners that clearly know more than you, check your own backyard and make sure there is nothing on your side that you could be doing, not doing or not understanding to create the perceived issue at hand.

Next Page »