New Report and SEO

When building a new site, you have to think SEO (Search Engine Optimization) before you type a bit or byte of code and then continue SEO efforts through the entire development process. SEO should then be front and center moving forward after your launch for every change and addition you make to your new site.

Even if you buy one of the Web Site Designs in my gallery, you should have a specific plan about what you want to accomplish with search engine rankings before you start your customization efforts. Determining what you want to accomplish is far beyond simply stating “I want to be in the Top 10.” Who doesn’t? The questions then is how are you going to accomplish that? Now, that’s what a plan should include!

You need to do keyword research, market research and product/service research so that you are very clear what is ahead of you. New sites have to spend time in the search engine “sandbox” (sort of a waiting area for new sites to pay their dues). This waiting period can be 6-9 months or more before the indexes will include your site. When you do get indexed you want to hit the gate running!

Search engine rankings can be frustrating and they take allot of ongoing efforts to achieve. In a day when being on that top page can make or break your business, SEO is a topic that needs to be seriously discussed front the start, for the long term which should include an ongoing plan.

A new study just came out that has very interesting details about how folks search — confirming what I say all the time — work to get on that top page (preferably “above the fold”) — or your chances of getting found drop exponentially!

This very informative well put together Search Results Report is available in PDF download.  At first, you may find it to be information overload — however, this is information that you would be wise to be exposed to and make every effort to embrace.

Read, learn and prosper!

Are We There Yet?

Why do so many still think that having an online business or Web site will provide instant results — with minimal effort too boot? Impatient site owners who have implemented little to none of the recommendations and suggestions that have been made that require their time, effort and in some cases expense, are those who complain most.

I find that odd in that if you were to review my site, talk to me on the phone, or e-mail me for advice on the topic of getting found in search engines and marketing your site, I am very, very clear about the reality of what getting found online entails. I don’t sugar coat what a site owner needs to consider and then do while letting you know I am here to help. That reality is enough to send many running for the hills looking for that “solution” that negates the truth.

Why is it some site owners act like a child in the back seat of the car when on vacation? “Are we there yet?” “Are we there yet?” “Are we there yet?” “Are we there yet?” They aren’t driving. They aren’t filling up the tank. They don’t bother to check the map to see what direction they need to go.

The same answer applies to your Web site. You are not there until you get there. And that requires certain efforts be made and expenses incurred to reach your destination. You will never get to where you want to be with wishful thinking or a belief that the reality of getting online exposure is something that can be ignored and is only one person’s opinion. Attaining rankings isn’t rocket science; it’s pretty black and white.

Here are some of my articles on the topic of getting search engine rankings. These articles will help you to become familiar with the reality of getting found so that rather than having to ask “Are we there yet?” you may actually get somewhere!

Ten Commandments of Search Engines
Top 5 Search Engine Optimization Myths
Optimize Schmoptimize!

Become a Search Engine All-You-Can-Eat Buffet

Everyone wants top 10 rankings as though just because they wished it that should make it so. Wishing has nothing to do with rankings. Unless you have a genie in a bottle, we all know it simply just doesn’t work that way.

How about I get you thinking differently about this issue?

Don’t Chase Search Engines-Let Them Chase You!

How is that possible?

Become a Search Engine All-You-Can-Eat Buffet!!

I can hear you out there… “Yeah, sure!” Well, it’s not that difficult of a methodology really. All you have to do is think differently than all the hype, amateur Web designers and unscrupulous marketing “gurus” have led you to believe about how getting found works.

First off, what search engines like is fresh content and lots of it; yummy! That’s the fuel for their fire so to speak. So it goes without saying that if you keep adding new content on a regular basis that will encourage search engines to visit your site because you’ll have a fresh buffet of tempting entrées.

How do search engines know you have new content? Certainly not by osmosis!

If you make the effort in the appropriate areas, much of which the costs are minimal, they’ll get a whiff of the appetizing content you have to offer and act like they are at an all-you-can-eat buffet!! Your site will be like Mama’s house on a Sunday afternoon. You know what I mean; dinner smells so good everyone in the house can’t wait to get a plateful! That’s how it goes with search engines and content.

If you don’t have savory content-why should search engines visit you and give you higher rankings over those who serve up a delicious all-you-can-eat Sunday dinner? The answer is they don’t.

The “build it and they will come” way of thinking does not apply to Web sites in this day and age, so everyone needs to wash that concept right out of their hair. All it takes is for you to be prepared to mix, cook and serve. Mix up a new article, cook it to perfection and serve it to the hungry search engines!

That’s not too much to ask to succeed online is it? If it is, well, maybe you should reconsider your online endeavors. If you don’t want to make these efforts, just forget about achieving no charge organic/natural listings. You’ll never rank anywhere near the top so determine your PayPerClick budget and go setup your campaign straight away.

Now let’s setup your buffet! Start a blog that you post to continually and submit it to all the blog directories. Make sure your blog offers a subscribe feature so visitors get notified by e-mail when you enter a new post. Also offer RSS and podcasting feeds of your blog posts so that visitors can get your information in as many flavors as they choose. See? Your mouthwatering buffet is growing!

Onliners visit your blog and then follow the links to the scrumptious new articles on your site. They like your articles and link to them or post them on their site with a link to yours. Incoming links to your site; lip smacking good!

You also offer an RSS feed of your top articles to get the word out. You add your new articles to your site map. Google checks for your site map XML file and updates its index with your freshly baked content. You add your seasoned articles to all the article banks that have popped up in the last year or so-more delectable links to your site! Can you see what is happening? We are creating a feeding frenzy!

This interactive medium called the Web is now more interactive than ever. At first when it all began, “interactive” meant some flashing this or moving that. Now interactive means just that; you need to interact and be involved by using all these tools or you’ll be left in the dumpster by those who do.

One thing is sure; chasing search engine algorithms is a futile effort at best. But when you have the nourishment they want, tasty content, search engines are hungry little bots and it’s hard to keep them away. Food for thought? You bet! Open your own buffet today and feed the beast!

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