Make Money Online Blogging Guide

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The MMOFB Guide e-book is an easy guide that covers a bit of everything about how to make money online. It is a complete step-by-step guide to building your Blog, traffics, links, brand, and the right content.

Make Money Online Blogging Guide

Top 10 Blogging Mistakes

Blogging is clearly a powerful tool for every business presence. But just as with anything, there is a right way to do so to ensure the best effort, effectiveness and results. I thought I would share with you some of the issues I see are most overlooked both in running ones own Blog and/or networking by commenting on other’s Blogs:

1. Commenting on others Blogs and using keyword phrases in the name field instead of your actual properly typed name. Blogging is about the conversation between human beings — not keyword phrases. Using keyword phrases reflects your true intent — trying to game search engines. Doing so reflects two things; your comments are not sincere and you don’t understand search engines.
2. Relying solely on copy-n-pasting content from other sites thinking this provides a unique and information rich Blog. Regurgitating others content is not what folks are looking fore — they are looking for your point of view, opinion, experience and perspectives. Instead of pasting other’s content (which you really shouldn’t do without permission) you should concentrating on giving your point of view or opinion about the other person, site, info or article — and then link to their site/Blog. Links off your Blog are not a bad thing. The Web is about linking and outgoing links that provide relative information or value are part of the gig.
3. Not responding to or deleting negative comments or those comments you do not agree with. You need to respond to participants on your Blog promptly and professionally. If comments are posted that disagree with something you typed about or are critical in some way, use that as an opportunity to clarify your position and professionalism. Explain in detail why you disagree or what you’ve done about the negative experience or issue. If the comments are valid this is a perfect opportunity to redeem yourself and resolve the situation. That’s what customers like to see! Deleting or not responding to posts of this nature has a far greater negative impact perception wise.
4. Commenting on Blogs with generic comments like “Great Post!” or “I Agree!” without explaining why you think it is great or why you agree doesn’t contribute any value to the conversation. Always take the time to explain why you feel the way you do so you don’t waste space or look like you are simply trying to get a link for search engine purposes. The majority of Blog owners want to hear from you — more importantly they want the conversation.
5. Rambling long paragraphs and page long posts. I know, easier said than done — as you can see this is a tough one for me too. But try and make an effort to keep your posts no more than a handful of paragraphs and spell check and double-check for typos. For topics that are longer, use that as an opportunity to break them up into several more focused posts.
6. Not having the ability to share, bookmark or email posts and pages to others and the popular social networks. If you don’t give folks the ability to pass on a post that they can relate to, you are missing out on additional exposure. You also need to offer the ability to allow folks to sign-up to have your posts sent to their inbox.
7. Not having categories that are specific or intuitive. Not everyone who visits your Blog is going to care about every single post. Create categories that make sense to site visitors, while allowing you to organize your posts intuitively. Avoid industry jargon or buzz words your readers may not understand or be able to relate to.
8. Not taking advantage of all the neat plugins and widgets that are available to help manage, market and increase the functionality of your Blog. I say it all the time — this is interactive technology. I test and play with new plugins every day. Some I keep, others I don’t. The key is to be aware of what is out there that you can use to better your Blog experience for both you and your visitors.
9. Not posting often enough to keep anyone’s interest or to encourage a following. Yes, quality posts take time but if you are an expert in your field, you should have no problem typing 3-4 times each week about trends, sites, articles or info you want to share. Posting several times each week is something you have to be committed to and make happen. Infrequent posting doesn’t lend to growing a subscriber list or following.
10. Not submitting your Blog to directories and including it in your various online profiles so that you can gain more exposure and help to get found when looked for. Once your Blog is 90 days old and you have at least 30 posts, time to start getting the word out.

Blogging halfheartedly or by not paying attention to the issues above will not produce the benefits that drive many business owners to begin participating in the Blogosphere in the first place. Business Blogs are a powerful marketing, reputation management and customer service tool that no serious business should overlook or underestimate the importance of managing properly.

Do You Twitter and Tweet?

When I talk to clients about Twitter and tweeting, there is silence at the other end of the phone. Many have not heard of Twitter or know that when you use Twitter, you “tweet.” The main reason many do not know about Twitter is a vast majority are not yet Blogging — or if they are, they are not yet wholeheartedly involved as they should be to know, be aware of and use all the various tools out there.

Twitter is a micro-blog platform. It allows you to “follow” other people’s tweets which are 140 character blurbs about what they are up to. These tweets can also link to a post, such as my tweets do, on my Blog.

Here again is another nifty tool to tap into folks who prefer to follow those of like minds, associates, friends and even family by virtue of bite sized blurbs. Imagine the marketing potential! I’ve been tweeting for a while and have a list of folks who are following me. And by following their tweets I am exposure to new ideas and points of view.

You can see my Twitter tweets here…http://twitter.com/istudio. By choosing to follow me, you’ll get the first 140 characters of each post as they hit all three of my Blogs when I post.

As with any social media marketing or networking efforts the more you are involved and use a service or site the more you are able to build relationships, encourage contacts and form new partnerships. I know for a fact due to time constraints I’ve just tapped into the tip of the iceberg with Twitter and look forward to using it more wisely and aggressively as time permits.

Why not setup your Twitter account and start tweeting today? You just might be surprised how much fun you’ll have!

But What Should I Blog About!?

Whenever I talk to a client who is not yet Blogging, I ask them why they haven’t started yet.  I then suggest that if they aren’t Blogging, that they had better get with it explaining all the pluses and advantages of doing so.  The reaction?  “But What Should I Blog About!?”

To that I respond, “… your experience, market trends that you can comment on, information you can offer to customers to make good decision, tip lists, how tos, topics of concern to your target market — it’s endless the stuff you can write about as an expert in your field!”  All the while suggesting that they be sure to show their unique personality.  If nothing else, Bloggers have personality!

Well, imagine my delight when I found a Blog that actually answers that question in more detail than I could ever think to do!  When I run into posts like this I say to myself  “Self, why didn’t you think of that!”

50 Blog Post Ideas for Business Blogging

So click on that link and bookmark that page so you have this list at your fingertips when you have writer’s block — and we all do at some point or another.  That’s part of Blogging too!

Now you have no excuse to not Blog due to a lack of things to Blog about.  Get Blogging!

B2B Blogging Tanks?

When I first saw the title of the article in question, I couldn’t believe what I was reading:

Forrester: B2B Blogging Takes Nose Dive

Blogging taking a nose dive? How can that be? Blogging is an excellent way of connecting with your visitors, opening a dialog, using the social media tools available today to create buzz, create branding and loyalty. A new opportunity to have an open and honest conversation with your customers in a way never available before!

Then as I read the article — no surprises.

The primary reason that Blogging took a nose dive in 2007 compared to 2006 was that businesses weren’t “Blogging.” They weren’t showing any personality — they were being all corporate stuffy, and… they were talking AT their Blog visitors not TO them.

“…good blogging style should resemble a coffee shop conversation, not a whitepaper.”

In other words, they were primarily marketing what they felt was important rather than concentrating on the needs of their visitors.

“…most B2B blogs are dull, drab, and don’t stimulate discussion.”

They were not working on or promoting discussions!

Blogging is all about the discussions. When reading posts, site visitors want to know that there is an actual human being behind the screen open to having a conversation with them about what they are interested in; what they feel is important. Interesting and engaging posts that make them want to come back for more of the same — not some corporate robot typing about sales pitchy stuff.

“74% of B2B blogs receive a minimum of commentary or trackbacks because readers fail to find conversations worthy of their involvement.”

So no wonder compared to 1996 Blogs tanked. The work and time that goes into useful and entertaining posts was simply not being planned for, developed or addressed — or even considered.

“Successful blogging, Forrester insists, is not a one-way street, but most corporate bloggers yak away about their companies and products, seemingly oblivious to whether their audience is listening or not.”

Another example of the old school business methodology not embracing current technology to use it for what it is and instead trying to make it something it isn’t.

Blogging Checklist

I am always encouraging folks to Blog. Whether for business or pleasure, Blogs are a great way to share your expertise, opinions and life experiences. From my point of view there is no down-side to having a Blog.

Today, I visited one of my recommended Blogs and found a different angle:

Should I Stop Blogging? 20 Questions to Ask Yourself

What I like about this post is that in asking if you should stop blogging, the author has actually given you an excellent list of reasons to Blog — and to help you create a valuable Blog that you enjoy posting to and that will have visitors want to come back for more.

So if you are Blogging and not getting the results that you would like or just starting a Blog — maybe follow the link above, read the article and the comments (some great stuff there too) and maybe you can get your Blog cooking!

P.S. I did lie — there is one downside to Blogging — the time it takes. Any good Blog has authors who take the time daily or several times each week to create info packed posts written with a passion for you to read. They share their resources and knowledge freely without any expectation of payback and that my friends, takes time. Why not thank your favorite Blogger today? You’ll make their day!

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