How to Make Money Blogging – Keywords

tinyurl.com A cool free technique for identifying popular keywords and phrases.

Keyword Elite 2.0: The New Generation Of Keyword Research Software

To put it bluntly, Keyword Elite 2.0 blows away every single tool on the market…

If you’re looking for high profit, low competition niches, this will show you them… fast.

Anyone not using this tool is allowing their competitors to get a distinct tactical advantage over them… And in the modern marketing world, that’s deadly…

You see, not only will Keyword Elite 2.0 do anything that any of the other research tools do… and that includes the hyper-expensive monthly subscription ones…

But it will also go way beyond that. This thing can do things you won’t believe. And it’s all designed with one clear goal: to make you more money

Don’t just blindy take my word for it. Listen to what these customers had to say about Keyword Elite 2.0, less than 24 hours after they purchased it!

Dominate Niche Marketing: Know exactly what the “money keywords” are. The keywords that BUYERS are searching for! Use these keywords and easily quadruple your sales. Nothing else will show you these.

Dominate Google Adwords: Instantly…Yes, and I said instantly, AND with very little money by seeing who is already running a profitable Adwords campaign AND then “borrow” their entire Adwords marketing strategy shown by the software to guarantee you make money too!

If you don’t understand Google Adwords, it doesn’t matter. The software is Fool Proof. It had to be if I was going to use it!

Dominate The Search Engines: Virtually guarantee that YOU get 10x the amount of traffic to your site that you’re getting now, WITHOUT paying a dime.

And there are literally HUNDREDS of completely different ways this new tool will allow you to do those things… Ways that the developer 100% guarantees you have never heard of and didn’t think were even possible. It WILL blow your mind, so click on the link below to get specifics.

Keyword Elite 2.0: The New Generation Of Keyword Research Software

First You Need to Know Where You Are…

Before you can make any educated decisions about what your next step is going to be with your Web program, you simply have to know what is going on — or not going on.

If you go on a road trip, you have to know where you are at so that you can then create directions to where you want to end up. Same applies to your Web program.

How can you make a decision about anything (what actions to take and what money to spend) without the data to give you the guidance and information you need to do so from a reality based POV? The answer is you can’t. Sadly many site owners do so every day.

They make decisions on the fly or based on what they “think” is happening, what some guru said on their site or Blog (that many times doesn’t even apply to their program) or what some friend said they need to check out or try.

Why are these poor decision making processes taking place? Several reasons. Primarily folks are overwhelmed and frustrated with technology so they are always looking for the path of least resistance. If they don’t have to do the necessary due diligence, which generally requires learning enough about a topic to do so effectively, that’s the direction they head.

Unfortunately, to succeed online you almost have to take proportionally the opposite approach and go into uncharted territories to discover new systems, tactics and methodologies that will work for your unique program. The path of lest resistance is rarely the path to success.

Secondly; laziness. So many want the results without the effort or expense. So they jump on any tool, resource or service that caters to what they don’t know about or want to deal with. Many times just throwing good money after bad.

What every Web site owner needs to do is to make a commitment to review their Web site statistical data at least once each month. If you are not comfortable and familiar with this data, you won’t be able to notice trends or changes.

Look at unique visitors, top entry pages, top exit pages, terms and referrers that site visitors found you by. These 4 criteria alone will tell you what is working, what isn’t and what to add more of. You really shouldn’t make any changes to your site until you understand these variables and their implications. Then, use them to guide you in the growth and nurturing of your program.

Link Popularity, Keywords and Saturation are also three criteria to give you a view into the level of exposure you are getting from search engines. Use the free tools at the link below to give yourself the “big picture”:

Marketleap Search Engine Marketing Tools

You have to know where you are to determine how to get where you want to be…

Free Keyword Research Tools

If you search my site for the terms “keywords” or “search engines” you’ll quickly find a common theme. When it comes to keywords, guessing or surmising isn’t good enough. You need to do the research and due diligence to target your market and what they are using to find your products/services/business, etc. Keywords (more accurately keyword phrases) research should be part of your site development from the start and is an ongoing, never ending effort as you grow your site and add new content.

Many online business create a list of terms off the top of their head. The terms they “think” site users will use to find their Web site. What would surprise these very same site owners is that their target market may be using an entirely different set of keywords when searching for their products or services. You then add tags, typos and misspellings into the mix and one would be surprised at the number of keyword phrases that are actually being used in searches that you never even considered in your SEO efforts.

If you are not actively thinking about SEO, how can you expect to get found? How can you begin to add content to your site that will proactively target your market? You can’t and you won’t. Getting found in search engines doesn’t happen by osmosis and every site owner needs to do this due diligence in order to ensure findability. Ignoring or disregarding SEO efforts is simply lost opportunity.

Today I found a post that does a very nice and concise summary listing of the free keyword research tools out there that you can use to help determine what keywords/phrases to use for your program. Why not check out Free Keyword Research Tools – The Ultimate Guide and put these tools to work in your SEO efforts?

Keywords Smewords

Don’t get me wrong — keywords are at the heart of any Web site’s marketing strategy. And, keywords (actually keyword phrases) should be discussed during the development process — not afterward. Keywords are fundamental to your SEO (search engine optimization) efforts but only when researched and integrated properly.

Now with that said, surprisingly I find that many are under an incorrect perception when it comes to how keywords come into play and their rankings. Many are still surmise that one-word keywords (car, boat, property, homes) are what they need to “add to their site.” Specifically to the over-rated “Meta Keyword tag” which the search engines minimally rely on (if at all) in lieu of actual content on your site. And that all they need to do is “add them to their site” and they’ll be found on top on Google.

The reality is that one-word keywords are very difficult to get ranked for. So, that’s why you need to investigate the most relevant 2-3 word keywords that you want to concentrate on specific to you. For example, if you are a Realtor in Memphis, TN, instead of “homes for sale”, you would instead concentrate on phrases that are more descriptive of what you do — specifically. Such as: memphis tenessee homes for sale, memphis real estate, memphis tennessee realtors.

Do a search for “homes for sale” on Google and you’ll get 80,800,000 returns and the sponsored ads are filled to the brim with folks all bidding to get found. One realistically should not plan on pulling in the top 10 for such a generic phrase. However if you get more focused and search for “memphis tenessee homes for sale” Google pulls 406,000 returns — big difference!

Yes, there may be searchers that look for “homes for sale” that do not know to narrow their search geographically to get the best results. But we can’t compensate for that as successfully as we can by concentrating on the most used phrases searchers use to find what you do — specifically. Then we have to carefully and diligently ensure those important researched phrases are represented properly throughout your Web site’s content.

How do you determine what keyword phrases to concentrate on? Check out my article on Bullseye Marketing to get started. The article includes tips, my worksheet and services to help you determine what terms searchers are actually using to find folks like you.

Then once you gather your list, look how you can add those phrases to new and established content. Only concentrate on one or two phrases for each page and you’ll find over time that your rankings for what searchers are actually looking for — for what you do specifically — will improve. And, you might be surprised to find that those who find you based on more focused and less targeted phrases actually turn out to be more qualified leads.

Working on your keywords should be viewed as a long term, consistent effort to realize any tangible goals. Set an appointment with yourself one every month to go over all the data available to you, including your Web site statistics. Then, add new content accordingly as you discover additional phrases to use to your advantage.

You know what they say — knowledge is power; but only if you use it — and that applies ten fold to SEO.

Put on Your Customer Hat!

When I work with clients on their projects, we have to discuss SEO from the start. Search engine optimization is the at the core of and the actual fiber of every site and needs to be seriously considered before a single bit of code is created or modified.

I’ve always cautioned clients that when determining and choosing the keyword phrases for their project that they need to put on their customer hat. Determine and target the phrases that your customers will actually be using to find what you have to offer — not how you want or think or prefer they find you. Two different lists altogether!

Industry terms you may use may be unknown to your target customers. Terms you would prefer to be found by may not actually be considered as terms to search with by your target market. This is where doing your keyword due diligence is so critical to your online endeavor. Guessing or thinking doesn’t make the cut — knowing what folks use is imperative to your findability! You need to determine what phrases are actually going to be used (based on tons of relevant data and services available to you that reflect what is actually being searched for) and how best to integrate your targeted phrases throughout your site.

I tripped on an article today that basically confirms what I’ve been advising for all these years. Check it out: What Are The Right Keywords? Anyone? Anyone?

Then when you are done reading that article, check out my article on Bullseye Marketing that includes a link to my favorite keyword data service to help you accomplish this task.

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