Where Are Thee with the Top Three?

When your site was in development your consultant should have worked with you to determine what the keyword phrases were that your target market would likely use to find a site such as yours. If they didn’t, you now know for a fact that your site is not in a position to have a chance to pull relevantly for your targeted keyword phrases.

See, optimizing a site when working with those who really know what they are doing, begins even before a bit or byte of code is typed. Your top keyword phrases need to be considered during the design process to give you a running start when you launch.

Several times each week I get contacted about why a site isn’t pulling for a phrase that either isn’t searched (or researched) for properly or wasn’t considered during the development process. Time to do some educating on how search engines work and a bit of tweaking on the site to compensate for new targeted phrases!

Ever wonder how you rank with Google, Yahoo and MSN? Check out Marketleap who has some free nifty tools that can help you can get a better idea of even if you are being found by the phrases you want and how the search engines list your site differently.

Then, get to work optimizing your site!

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